There's a lot of important elements to building products,
but understanding user journeys is key to product success.
Streamlining user value for a decentralized finance platform at Kava.
Simplifying search patterns for TeamSnap's enterprise app.
Upgrading the onboarding experiences for TeamSnap's club & league app.
UX design lead and manager. Leading multiple design, research and product initiatives. Setting up qualitative and quantitative research processes. Mentoring junior designers and onboarding incoming PMs.
Led the launch of a new feature which has seen over 200 million supplied, had 4x the conversion rate of the current experience and became the #1 source of TVL.
Product design lead and pm for the growth team. Provided quantitative & qualitative research, visual design, illustration, content strategy, design patterns, user flows, wireframes and wrote dev tickets to refine the servicing funnel.
Iterated over multiple A/B tests to improve the serving funnel conversion rates by over 20%.
Product design lead for multiple core business units. Worked across multiple teams to build new products and expand existing products that ranged from payments systems and member management, to dashboards and website builders.
Led development in the redesign of our web apps and marketing site. Worked with other designers, developers and QA to help us adopt a component-driven design approach.
Helped grow the Club & League line of business from a 3 person product team with 80k monthly revenue, to over 20 people and 900k revenue.